Ways to Improve Your Landing Page Conversions

Having a landing page is essential for every online business marketer and whether you are using it as a tool to build an email subscriber list or to sell a product does not matter. What is important is whether it is inspiring enough trust in your readers to get them to take the action you want from them, because if not, your results will suffer. To get a better conversion rate without having to resort to expensive copy writers there are a few things that you can do to improve your results.

Here are 3 quick tips that can increase the conversion rate to your landing page immediately:

1. Testimonials

One of the best methods for adding credibility to your statements is by having customer testimonials as a way to provide proof. Nothing works better than getting the opinion of someone who has used a product that you are thinking of buying. Offline businesses have used this marketing technique for years and online businesses are finding it even more effective. The only thing that you must remember is that these testimonials need to be as believable as possible.

Even when testimonials are one hundred percent authentic; they will not always be accepted as such by the reader. Although it is a common practice online to use fake testimonials, don't make this mistake as people are already very skeptical. If at all possible, include an audio or video recording of the person giving the testimonial, as this will increase the belief of the reader.

2. Add a Symbol of Trust.

To give your online business more credibility and authority there are a number of symbols available that you can use. One of the most common ones that is used and trusted by many people is the Better Business Bureau symbol. It is amazing how adding the letters "BBB" and a security badge to your landing page, particularly if you are selling a product can improve your credibility status, as potential customers will immediately feel more secure about any transactions they may make with you.

If the main purpose of your landing page is to build a list of email subscribers then adding an anti-spam symbol is essential, and as well as these traditional symbols it can help if you include symbols belonging to any other affiliations you may have, such as the local Chamber of Commerce as an example.

3. Include a link to your privacy policy.

Whether you are selling a product or just collecting information, people want to know that any information they give you will be protected and safe. It is really easy to overlook this practice, even though it is the normal thing to do these days, but people do need to know that any information they give you is safe, so if you don't have a privacy policy set up yet then get it done right away and at the same time, particularly if you are selling a product, see that you add a Terms of Service. The majority of people tend to think that this is nothing more than legal jargon, but it still makes them feel more secure and that is what counts in the end.

It takes a lot of time, effort and hard work to get visitors to your online business landing page, so it is essential that you do whatever is necessary to get the best conversion rate. Admittedly there are many really expensive options around that can help you to achieve this, but there are also some cheaper simple solutions that can do the job just as successfully. By using these 3 tips over the next few hours such as adding some customer testimonials, some symbols of trust and a link to your privacy policy you will maximize your chances of getting conversions greatly.


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